#91 Explaining Company Services｜English Business Phrases

In overseas business meetings, inquiries, trade shows, and online meetings, it is often necessary to explain your company’s services in English.

In these situations, it is important not only to describe what your service is, but also to explain what problems it solves and how easy it is to implement, in a clear and logical order.

In this section, I explain useful English expressions for clearly presenting company services, along with practical conversation examples.

Dialogue

A

Thank you for your interest in our company. Let me briefly explain our service.

B

That would be great. I’d like to understand what you offer.

A

We provide a cloud-based project management tool designed for small teams.

B

What kind of problems does it help solve?

A

It helps teams track tasks, share files, and communicate more efficiently.

B

That sounds useful. Is it easy to get started?

A

Yes, setup takes only a few minutes, and no technical knowledge is required.

1. Starting a Service Explanation

When explaining a service, it is important not to jump directly into the details. First, signal that you are about to explain your service so the listener is ready to follow.

By adding “briefly” to the introductory phrase “let me ～”, you convey that the explanation will be concise, which helps reduce the listener’s psychological burden.

2. Clearly Presenting the Overall Service

At the beginning of a service explanation, it is essential to summarize what your company offers in a single sentence.

This sentence becomes the foundation of the entire explanation.

The verb “provide” is commonly used in business contexts to describe offering products, services, or support.

By adding an adjective such as “cloud-based,” you can clearly communicate the key feature of your service.

3. Clarifying the Target Users

Clearly stating who your service is for helps define its positioning and makes it easier for the listener to understand its purpose.

The expression “designed for ～” is a convenient way to indicate a specific target audience.

4. Explaining Value and Benefits

A common mistake in service explanations is listing features without explaining their value.

Focusing on what users can achieve by using the service helps listeners visualize how it will benefit them.

The structure “help + person + base verb” is especially useful when explaining the value or benefits of a service.

5. Emphasizing Ease of Implementation

Many potential customers are concerned about how easy it is to introduce a service into their organization. Highlighting ease of use and low barriers to entry is therefore essential.

The phrase “is required” is often used to explain conditions or requirements.

Summary