#25 Booking a Sightseeing Bus Tour｜Useful English Travel Phrases
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#49 Giving a Presentation｜English Business Phrases
Izumi
Presentations are an essential skill in the business world.
When presenting in English, it is important to master not only the content but also the language used for the introduction, the flow of the explanation, polite requests, and closing remarks.
These elements help make your presentation clearer and more persuasive for the audience.
In this article, I explain practical English phrases used in presentations, based on the example dialogue below.
Contents
Dialogue
Good morning, everyone. Today I’d like to talk about our new marketing strategy.
What’s the main goal of this strategy?
The main goal is to increase brand awareness and reach new customers.
I see. Could you explain how the campaign will be carried out?
Sure. First, we’ll launch a series of online ads, and then we’ll collaborate with influencers.
Thanks for the explanation. I’m looking forward to the results.
1. Introducing Your Presentation
“Today I’d like to talk about ～” is a common expression used at the beginning of a presentation to introduce your topic.
- Today I’d like to talk about our new marketing strategy.
“I’d like to ～” is more polite and refined than “I want to ～,” making it appropriate for business settings. Starting with words such as “Today” or “This morning” clearly signals the beginning of your presentation.
In business presentations, clearly outlining the topic at the start helps your audience understand the context and anticipate the flow of your talk.
2. Explaining Objectives
When giving a business-related presentation, you need to state the “purpose” or “intended outcome” concisely.
- The main goal is to increase brand awareness.
A key distinction to remember is between goal and objective.
- goal
→ a general aim or desired result. - objective
→ a specific target or measurable outcome in a business or project context.
Using the appropriate term depending on the situation makes your language sound more professional.
3. Politely Asking for an Explanation
“Could you ～?” is a frequently used polite request. In a business setting, it sounds softer and more respectful than “Can you ～?”
- Could you explain how the campaign will be carried out?
A key point: “explain” does not take a preposition such as “about.” The correct structure is: “explain + object”
- Incorrect → “explain about the plan”
- Correct → “explain the plan”
Other examples:
- Could you explain the timeline?
Could you explain why this step is necessary?
4. Organizing the Flow of Your Presentation
Clearly signaling the “order” of your explanation helps your audience follow along.
- First, we’ll launch a series of ads. Then, we’ll collaborate with influencers.
Common linking expressions include:
- First
- Next
- Then
- After that
- Finally
Using these makes your explanation more structured, logical, and easier to understand.
Summary
- Today I’d like to talk about ～
→ A basic introductory phrase for presentations; polite and natural. - The main goal is to ～
→ A standard way to state your objective clearly. - Could you explain ～?
→ A polite expression used to request further explanation. - First / Then / Finally
→ Useful linking words for presenting information in a clear, logical order.
